For PPC agencies & Shopify brands

Your ads aren't underperforming.
Your tracking is.

Ad blockers, iOS, and Safari silently delete 20–40% of your conversions before Google and Meta ever see them. Your bidding runs blind, your ROAS lies, and your budget bleeds. I fix that — server-side, done-for-you, usually within 48 hours.

Get a free tracking audit → See what I fix

Free 15-min call · I'll show you exactly what you're losing · No pitch, no pressure

7+ yrsTracking & analytics, full-time
100+Implementations & students trained
<48hTypical implementation turnaround
100%White-label for agencies
Sound familiar?

You already suspect your numbers are wrong.
Here's why you're right.

📉

"ROAS dropped, but sales didn't"

Shopify says 100 orders. Meta says 61. Google says 74. When platforms can't see conversions, they can't optimize for them — so they stop showing your ads to buyers. You're not scaling worse. You're measuring worse.

🔥

"Tracking broke and nobody noticed"

A theme update, a new app, a consent banner — and your pixel dies quietly. Two weeks and $30K in ad spend later, someone finally notices. By then, Smart Bidding has already trained itself on garbage.

🧾

"We can't prove our results"

Agencies live and die by reported performance. When your client's dashboard disagrees with your dashboard, you lose the retainer — even when the campaigns were actually working.

💸

"Big ROAS, small bank account"

Google and Meta optimize for revenue — they have no idea a $200 order at 8% margin makes you less than an $80 order at 45%. Your budget flows to whatever looks big, not what's actually profitable.

🔁

"We keep re-buying the same customers"

Ad platforms can't reliably tell new customers from repeat buyers. So your acquisition budget quietly retargets people who would have purchased anyway — and your real CAC is a mystery.

⚖️

"Are we even compliant?"

Consent Mode v2, GDPR, hashed identifiers — get it wrong and you risk fines. Overdo it blindly and you throw away even more data than the ad blockers did.

Every one of these problems has the same root cause: your data pipeline was built for a browser-tracking world that no longer exists. And every month you wait, your ad platforms train on worse data — the cost compounds.

The fix

I rebuild your tracking server-side —
then give your ads data they've never had.

Everything runs through your own first-party infrastructure: unblockable, accurate, compliant, and owned by you. Here's the full menu.

🖥️

Server-side tagging (sGTM)

Your tracking moves to a server on your own subdomain — past ad blockers, past Safari's 7-day cookie cap. The foundation everything else sits on. Result: 20–40% more conversions visible, instantly.

🎯

Meta Conversions API

Server-to-server purchase events with full customer parameters and airtight deduplication. Higher match quality means cheaper, smarter delivery. Result: recovered iOS conversions and lower CPAs — clients typically see the difference within 7 days.

📈

Google Ads Enhanced & Offline Conversions

Enhanced Conversions, offline uploads, and Customer Match on Google's current first-party APIs — so Smart Bidding finally trains on complete data. Result: bidding that finds buyers instead of guessing.

🛡️

100% Shopify purchase capture

Every order your store processes gets tracked — even when the browser is blocked. A backend order webhook cross-checks every transaction and rebuilds anything the pixel missed, with stored cookies reattached and zero double-counting. Result: literally every sale, reported.

💰

Profit tracking (POAS)

Your product margins live in a secure server-side catalog — invisible to competitors and browsers. Every purchase reports real profit alongside revenue, to Google, Meta, and GA4. Result: bid toward profit, not vanity ROAS.

🆕

New vs. returning customer signals

A first-party identity database (hashed, privacy-safe) classifies every buyer with near-100% accuracy. Google gets true new-customer conversions; Meta gets clean acquisition audiences. Result: know your real CAC — and stop paying to re-acquire loyal customers.

🧩

Lightweight customer data platform

Website, checkout, CRM, and offline events merge into one unified customer profile. Missing click IDs get restored, match rates climb everywhere. Result: CDP outcomes without the $2,000/month CDP invoice.

🔔

24/7 monitoring & emergency rescue

Automated checks watch your tracking around the clock and alert me before your data drifts. Tracking already broken? I take emergency fixes with same-day triage. Result: no more "how long has this been broken?"

⚖️

Consent, privacy & GA4 done right

Consent Mode v2, GDPR/CCPA-aware flows, correct hashing and normalization, clean GA4 setup, and white-label dashboards your clients actually understand. Result: compliant, defensible, and clear.

Also available: webhook & automation pipelines (order processing, margin syncing, error alerts), tracking audits, cross-domain setups, and team training for agencies that want in-house capability.

Not sure which of these you need? That's exactly what the free audit is for — I'll tell you what's broken, what it's costing you, and what to fix first.

Get my free audit →
Your options

You have three ways to solve this.
Only one makes sense.

Generalist freelancerFull-time hireWorking with me
Server-side expertiseUsually copy-pastes tutorialsDepends who you find✓ It's all I do, daily, for 7+ years
CostCheap — until you pay twice to fix it$70K–$120K/yr + benefits✓ Project or retainer — pay for outcomes
SpeedWeeks, with hand-holdingMonths to hire & ramp✓ Audit same day, most builds <48h
Profit & new-customer data systemsHas never heard of themRare skill set✓ Core specialty
White-label for your agencyRiskyN/A✓ NDA-friendly, invisible to your clients
Ongoing monitoringGone after deliveryIf they remember✓ Automated alerts, 24/7
How it works

From "our numbers feel off" to bulletproof — in three steps.

Free audit call

15 minutes. You share access, I show you exactly where conversions are leaking, what's double-counted, and what's non-compliant — with a prioritized fix list. Keep the list even if we never work together.

I build. You watch it work.

Server container, CAPI, Enhanced Conversions, purchase-capture backup, profit signals — whatever your account needs, implemented, tested, and documented. Most builds ship within 48 hours.

Monitored, forever

Automated monitoring catches breaks before your campaigns feel them. You get clean dashboards (under your brand, if you're an agency) and a tracking layer you never think about again.

🛡️

My "prove it in the data" promise

Within 14 days of implementation, you'll see measurably more conversions reported in your ad platforms and improved event match quality — verifiable in your own dashboards, not mine. If I audit your setup and find nothing worth fixing, I'll tell you that too, and you've lost nothing but 15 minutes. I only take projects I know I can win.

Syed Yasir

Hi, I'm Yasir.

Server-side tracking & first-party data specialist · sGTM · Meta CAPI · GA4

For 7+ years, tracking is the only thing I've done. Not "also ads," not "also web design" — just the data layer that everything else depends on. I've cleaned up hundreds of broken setups, trained 100+ practitioners, and built the kind of first-party data systems (profit tracking, purchase-capture backup, customer identity databases) that most freelancers have never touched. When you hand me your tracking, you get it off your plate permanently.

Talk to me → LinkedIn
Results

Don't take my word for it.

★★★★★

"Our Facebook ads were underperforming due to missing server-side tracking. Syed implemented Meta CAPI with GTM Server-Side, and within 7 days our ROAS improved by 27%."

Amanda WrightFounder · Denverbestappliances
★★★★★

"We had a mess of GTM tags — duplicates, errors, outdated triggers. Syed cleaned it all up, implemented a naming system, and helped our team understand the logic. He's more than a technician, he's a strategist."

Daniel DavisOwner · TrasiFashion UK
★★★★★

"Syed was wonderful. Not only did he do the work very quickly, but he taught me a LOT about Google Analytics and gave many tips for free."

Shannon SagaweFounder · Wealth Alchemist
★★★★★

"My landing pages were missing key conversion events. Syed set up lead tracking for form submissions, clicks, scrolls via GTM and passed them into GA4 and Google Ads. Flawless implementation."

Brian ScottOwner · Turinga
★★★★★

"He is an expert in his field with great communication skills. He explained everything to me and I am going to hire him for other projects."

HenryFounder · Austrophy
★★★★★

"Fast delivery, clear documentation, and the tracking actually works. Exactly what we needed for our agency clients."

Agency PartnerPPC Agency · UK
FAQ

Questions you're probably asking.

How fast will I see results?

Recovered conversions show up in your platforms almost immediately after go-live — you'll typically see the reported-conversion lift within days, and match-quality scores improve within a week. Bidding improvements follow as the algorithms retrain on the cleaner data, usually over 2–4 weeks.

Will this mess up my current tracking or double-count anything?

No — this is exactly what deduplication is for. Every event carries a unique ID so platforms count each conversion once, no matter how many paths report it. I also audit for existing double-counting first; most accounts I open have some, and I fix it as part of the build.

I run an agency. Will my clients know you're involved?

Only if you want them to. Everything — documentation, dashboards, reports — carries your brand. I sign NDAs, work inside your Slack/Asana/ClickUp, and I will never approach your clients. Your relationships stay yours.

What platforms and stacks do you work with?

Shopify (my deepest specialty), WooCommerce, HighLevel, custom sites, and most CRMs. On the data side: server-side GTM, GA4, Meta CAPI, Google Ads Enhanced/Offline Conversions, TikTok and LinkedIn server events, Consent Mode v2, and automation tooling for webhooks and pipelines.

How much does it cost?

It depends on scope — a CAPI setup and a full first-party data build are very different projects. That's why the first call is a free audit: you'll leave knowing exactly what needs fixing and what it costs, with no obligation. For agencies, white-label retainers are available so tracking is handled across all your accounts.

Is this compliant with GDPR and privacy rules?

Yes — compliance is built in, not bolted on. Consent signals are respected end-to-end, personal identifiers are hashed and normalized before they leave your server, and everything runs on infrastructure you own. First-party done right is more private than the third-party tracking it replaces.

What if my tracking is broken right now and I'm burning ad spend?

Book the call and mention it's urgent — broken-tracking rescues get same-day triage. Every day of bad data actively re-trains your bidding in the wrong direction, so this is the one situation where waiting genuinely costs you.

Every day on broken tracking is money you'll never get back.

You've spent enough on ads to deserve accurate data. Fifteen minutes with me and you'll know exactly what you're losing, what it takes to fix it, and whether I'm the right person to do it. Worst case: you walk away with a free prioritized fix list.

Book your free tracking audit →

Limited implementation slots each month — I keep my client list small so turnaround stays under 48 hours.